Author Index

A

  • Abdolmaleki, Hossein Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
  • Aghaei, Vahid Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
  • Alidoust Ghahfarrokhi, Ebrahim Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
  • Amirabadizadeh, Mohammad Reza Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
  • Ansari, Masoud Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
  • Asadollahi, Ehsan Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]

D

  • Damavandi Jaghal, elahe The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
  • Dastgerdi, Mahdi Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

E

  • Emami, Farshad Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]

F

  • Fathi, Zahra Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]

G

  • Garsia Fernandez, Jeronimo Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
  • Ghahramani, Mohsen Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
  • Ghasemi, Hamid Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
  • Golmohammadi, Hamed Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]

I

  • Iraji Noghondar, Ramin Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers [Volume 4, Issue 3, 2023, Pages 18-36]
  • Isazadeh Dabanlou, Fatemeh The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]

J

  • Jaberi, Akbar Qualitative model of sports branding development with meta-synthesis approach and CIPP model [Volume 4, Issue 1, 2023, Pages 91-106]
  • Jafari, Saeed Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]

K

  • Karimianpour, Manijeh The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
  • Kashtidar, Mohammad Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
  • Khalili, Bahareh Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
  • Khatibi, Amin PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2024, Pages 57-85]
  • Khoshbakhti, Jafar Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
  • Khosromanesh, Rahim Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

M

  • Mahmoudi, Ahmad The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
  • Manouchehri, Jasem Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
  • Mohammadi, forough he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2024, Pages 39-56]
  • Mousavi, Esfandiyar Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2024, Pages 119-139]

N

  • Naghizadeh-Baghi, Abbas The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
  • Naghizadeh-Baghi, Mehdi The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2024, Pages 19-38]
  • Navidara, Parvaneh Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]
  • Nazarian, Ali Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2024, Pages 1-18]
  • Norouzi Seyed Hosseini, Rasool Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
  • Nouri, Mohammad seayvan Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

P

  • Pashaie, Sajjad Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
  • Poursoltani Zarandi, Hosein The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
  • Poursoltani Zarandi, Hosein The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]

R

  • Ranjbar, Nader Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
  • Rasekh, Nazanin Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
  • Rasooli, Mehdi role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
  • Roozbahani, Mahboobeh Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]

S

  • Sadeghi, Maryam Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
  • Saeedi, Elham Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2024, Pages 119-139]
  • Salem Hasan, Anvar he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2024, Pages 39-56]
  • Siavoshi, Mohammad Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2024, Pages 101-118]
  • Solaimany, Khaled Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
  • Soltani, Hasan role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]

T

  • Tahamtan, Hamidreza The effect of green marketing mix on the behavioral dimensions of green brand equity of sports products [Volume 4, Issue 3, 2023, Pages 37-52]
  • Taql, Maryam The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]

V

  • Vahdatipour, Aliasghar Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
  • Veisia, Esamaeel PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2024, Pages 57-85]

Y

  • Yousefy, Bahram Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

Z

  • Zare, zahra role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2024, Pages 86-100]
  • Zarsineh, Fatemeh Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
  • Zohrehvandian, Karim The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]